There are limitations to this study
in addition to the ones previously mentioned. Only 11 subjects were
studied, therefore there is no intention to make broad generalizations
that can be applied to all girls or even most girls based on the findings
of this study. However, the girls studied are representative of other
girls this age who share similar ethnic backgrounds that can be found
in urban centers in the US. Nevertheless, no firm conclusions can
be made with a group this small.
The effort to introduce media literacy concepts was achieved in
Breakin’ It Down with limited success. The goal of deconstructing
commercial music videos was accomplished. To be most effective the
process of deconstruction needs to be a regular activity to which
the students can become accustomed and practiced. Looking at music
videos representing a wide range of genres might lead to a more
thorough critique of the codes and conventions used by music video
creators. The incorporation of video making needs to be woven in
more carefully throughout the course of the program. There needs
to be a balance between formal lecture, critical thinking exercises
and acquiring technical video making skills. The sooner the students
learn how to use a camera, the more quickly the organic process
of determining what role students have an affinity for can be established.
There needs to be space given for students to play and dance. It
is often during these less structured times that the students' attitudes
and beliefs are more clearly demonstrated. Space needs to be made
for students to explore and embody the roles of music video participants
to give them a chance to deepen their ability to investigate the
mechanics behind the "making of a pop music star." This
might lead them to think about what values and messages they feel
are worthy of communicating if given an opportunity to "be
a celebrity."
As a teacher/researcher, I was unable to deeply investigate with
my students the business mechanisms behind the commercialization
of music, the agenda setting determined by music business producers
and the role of the established patriarchy in the US to the degree
that will be possible when embodying an exclusive role as media
literacy teacher. It is my intention to continue to teach Breakin’
It Down with a more systematic and explicit approach to media
literacy.
The CBBC girls from Everett Middle School were less self-conscious
about participating in dialogue regarding media literacy concepts
and gender stereotypes than the older YWCA girls who participated
from Horace Academic Middle School. Three factors probably contributed
to this. First, the CBBC girls worked with me for a longer period
of time, 10 versus seven weeks, and each meeting was 1.5 hours versus
45 minutes. The additional time spent deepened our rapport and their
trust of me. Second, we were alone during the conversations in a
private "girls only" setting with little disruption from
outside influence. This created an intimacy that allowed us to talk
freely and gave the girls an opportunity to play more. Third, a
camera was not used to document their process until the group cemented
their relationship as a collaborative entity and they had worked
through their artistic process. The camera was present from the
beginning at the YWCA program.
Conversely, the CBBC girls were not empowered by working with a
camera and thinking in terms of how they could manipulate their
artistic expression through the video medium, as the YWCA girls
were beginning to be able to do. In each group I had the best interaction
with the girls and things seemed to "gel" in Week 7. This
leads me to believe that the next iteration of Breakin’ It Down
ought to be eight weeks with the pizza party, wrap-up and video
viewing in Week 8.
I have no conclusive thoughts about all that this program uncovered,
but I do know that girls this age, despite their self declared heavy
media exposure and intimate knowledge of music video codes and conventions,
are not totally desensitized; they do feel and react to overt displays
of sexuality. They are uncomfortable and curious, but I cannot at
this point venture a guess as to how this discomfort is manifested
in a broad sense. It is clear that the girls were somewhat unwilling
to admit to their uneasiness or talk much about it in their peer
environment. The peer group, particularly among the 8th graders,
maintained something of a code of silence about sensitive topics
covered in Breakin’ It Down. As my weeks with the 8th grade
participants from the YWCA passed, they loosened up and said more,
but not much more, about how they were processing messages and images
from music videos.
I noticed a significant difference when the girls discussed issues
in the larger peer context than when they were in smaller groups.
When we discussed the business of music video making, the YWCA girls
were surprised to learn that record companies pay for music videos
and that the performer(s) often has little control. They did not
speak about this, but I could see several of them seriously thinking
about the idea. My impression is that this newly discovered knowledge
interested some of the girls, but they were unwilling to pursue
their questions in the larger peer environment. When two friends
paired off and asked each other questions that the author prepared
regarding music video usage and attitudes, they were more forthcoming
about their feelings and thoughts. When teaching only two students,
they seemed more willing to volunteer information and question the
other's ideas.
This leads me to believe that personal mores and values and even
intellectual investigation are more easily discussed privately or
with a certain friend or two as opposed to the larger peer group
context. How individual girls arbitrate their personal conflict
of struggling to decide what "feels right" remains a mystery
to me, yet I suggest it is determined to some degree within their
peer context. It is my challenge and our society's to support each
girl in her process of negotiating meaning from media texts. Our
society sends an abundance of titillating messages by advertisers
and media producers. It is intended and assumed that men and boys
will be aroused, but girls and women are sent mixed messages as
to how they ought to respond. We need to continue to instruct girls
in how to acquire critical thinking regarding media messages to
encourage a healthier sense of self and sexuality.
My research demonstrates that media are cultural currency for youth
and that music videos are an integral part of the lives of the students
studied. Durham’s (1999) implications from "Girls, media, and
the negotiation of sexuality: A study of race, class and gender
in adolescent peer groups" are similar to those I advance here.
Durham establishes the centrality of mass media in adolescent society
and underscores the links between socialization in peer group and
dominant norms of sexuality and consumer culture. The teenagers
in Durham's study were acutely aware of the need to use the media
to find their foothold in their group. Their uses of the media establish
their understanding and acceptance of sexual norms as a necessary
part of peer interaction.
Due to the scope and duration of the Breakin' It Down project,
the focus was mainly on uncovering and deciphering gender stereotypes.
This attention to decoding sexually explicit material led to numerous
discussions of appropriate normative feminine behavior. In my observation
of peer group interaction, how girls behave when together in a group
of 6 to 8, compared to when they are with primary friends in dyads,
was fascinating. In the larger group, only the more confident and
outspoken girls expressed their opinions. In pairs, the "dominant"
friend obviously influenced her friend's stated opinions and ideas.
In Durham's (1999) study the peer group was shown to be the training
ground where girls learned to use mass media to acquire the skills
of ideal femininity, but it was also a place where rejection of
these norms could sometimes be voiced. While girls individually
have some sense of the social environment that operates to regulate
their expressions of gender and sexuality, and while they might
have tried on an individual level to resist damaging normative constructions
of femininity, the peer group dynamic tended to mitigate against
such resistance.
In my study, there were instances when an individual girl would
cautiously voice disapproval or discomfort with overt messages of
sexuality communicated through music videos. If the "leaders"
of the group thought the message was acceptable or "cool,"
the concern was quickly withdrawn. Conversely, if a leader expressed
displeasure surrounding the specific message or the meaning she
negotiated, she attempted to influence her friend or friends to
think as she thought. The leaders sometimes placed "words into
the mouth" of their friends. When one shy 6th grade girl challenged
the leader of her clique about an assertion the leader made regarding
the status of their school, the shy girl later denied making the
wise and thoughtful challenge, in my view, from her fear of peer
reprisal.
Numerous theorists posit a fluid and mobile relationship between
mass media and receivers. Especially in cultural studies literature,
it is assumed that readers are able to reappropriate the meanings
of messages according to their various life circumstances (Durham,
1999). Durham gently challenges that and suggests that girls on
their own might be somewhat more able to critically examine and
deconstruct media messages than in the peer group context. She asserts
that that while race and class are differentiators of middle school
aged-girls' socialization and media use, the differences highlight
the ways in which their different cultures function to uphold different
aspects of dominant ideologies of femininity. Durham tentatively
concludes from her data that the peer group generally serves to
consolidate dominant constructions of gender and sexuality. Normative
sexual conformity is a way of bonding with the group, and mass media
are used as instruments in the bonding process.
It is a widely held view in cultural studies that the potential
for significant rebellion takes place in the peer group setting.
My research leaves me with the idea that at this point in the physical
and emotional development of the girls studied, their peer group
encourages conformity to normative construction of femininity in
terms of gender formation and making sense of music video texts.
From my observations, when the girls are in a larger group, they
keep for the most part to conversations about fashion, hairstyles
and dance moves. These are "safe" subjects. There is an
invisible line between the girls who are considered "boy crazy"
and those who are not. How the boy crazy girls express their interest
in boys is the next line of demarcation. Cultural background appears
to influence the mores around make-up and the perceptions of what
is considered provocative attire or behavior in terms of attracting
boys. By staying for the most part in the safe range of dialogue
topics, girls in the larger peer groups skirt the more controversial
issues around sexual expressiveness that they are working out individually
and in smaller dyads.
I need to further study peer dynamics and cultural inclinations
alongside personal meaning-making to claim a firm conclusion. However,
the bonding process that take place among peers as I observe them
watching music videos, copying dance moves, listening to and singing
along with popular music and discussing clothes and hairstyles underscore
the significance of the music video text. The messages communicated
via music videos depict conventional albeit overtly sexualized ways
to "be female" in US culture. The girls studied appear
to have socially constructed their reality in part due to their
interaction with music videos and each other.
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